You all must be aware of the term called “SEO”? But do you really know how does it work to promote your website and indirectly your business? Search Engine Optimization is the process where you can get the traffic from editorial, organic, natural or free search results from search engines.
As we all know, there are few major search engines like Yahoo, Google which provide us primary search results where the content like local listing, videos or the web pages are shown, and they are ranked on the basis of search engine’s consideration which could be the most relevant to the users.
SEO works for both, it makes your website easy for the users as well as for the search engine robots to understand. Though Search Engine has become very sophisticated and very advanced, still it enables to understand the web page the way we humans can. SEO Is the one who helps in figuring out the engine, what the page is all about, and how it could be useful to the users.
Let us understand this with an example. Suppose you post online a photo of your family cat. We shall describe it as “a small-sized, white colored, playing in the house”. Now the search engine will start struggling to search for the photo nearby to this description. How will the search engine understand this photograph? Now here the SEO plays an important role allowing webmasters providing clues with which the engines will understand the content. So, what Search Engine Optimization does it adds the proper structure to your content.
Now how does it help in promoting your webpage and so does your business?
When you optimize your local search, it provides N number of benefits to your business. It will help in increasing your visibility and will help in boosting your sales both ways online marketing and offline marketing and thus will help you in connecting with your customers. According to the Google studies, 25% of search queries are related to the location.
The traffic will help in boosting your website.
It will help in attracting and so, connecting many customers.
By doing the better ranking it will help in building the brand awareness.
It could reach to the mobile users easily.
It will help in achieving better conversion rates.
Local visibility will increase.
With compare to other sources of marketing, digital marketing is comparatively less costly.
You need to understand the thumb rule that, the higher the ranking of your website, more traffic will divert to you. Your goal should be to be on the first page preferably on number one. And that all depends on the type of market you are working in.
You need to have rich content as the keywords, you must ensure that your website is linked to your social media content, most notably Google+, you must frequently change the content of your page. SEO is what, a moving feast which pays to stay up to date.
Understand one thing very clearly, when you develop a website, it involves a lot of costs or an investment. Just by having a website, you will not be able to run your business. With compare to all your marketing strategies or sales strategies, SEO gives you better returns on your investment.